The Innovise Guys are Gregg Fraley, a fellow Board Member of mine on the US Creative Education Foundation, a market researcher and author in his own right and Doug Stevenson, an advertising copywriter and seasoned improv performer from one of Chicago's leading improv companies. Both are innovation faciliators in their own rights so they know the field. The Innovise Guys stumbled onto a formula for gathering and publishing complex ideas quickly about creative leadership, creativity and innovation and creativity in the business world through simple podcasting technology. This experiment found its feet internationally when it was picked up and distributed by iTunes in March 2006. They devoted each podcast to one global thought leader who was given an opportunity to roam freely around their topic of specialisation. I was fortunate enough to see the genesis of the Innovise Guys and to be interviewed by them in their first 12 months of this highly successful Web 2.0 experiment. 18 months on and they have built an international credibility as well as a wonderful library of podcasts that are beautifully indexed and available for downloading.