Why is it that so many ideas grow weaker in the process that is theoretically designed to bring them to life? It's a painful but true phenomena (also, a very bad indicator of a company culture, if your goal is to survive and not become yesterday's news). Innovation is the heaven and hell of every brand’s journey. Inspired insight and passion fuel innovation’s potential, while committees have the wonderful legacy of killing potential greatness faster than a roomful of politicians. Or worse, a committee of politicians.