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Recommend To Inspire Innovation, Get a Muse - Michael Schrage - Harvard Business Review (Email)

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Yves Saint Laurent and Pablo Picasso — brilliant entrepreneurs as well as celebrated artistes — claimed inspiration from muses.So, apparently, did Steve Jobs. Perhaps the newly-knighted Sir Jonathan Ive has one, too. Creative dynamos have always sought the frisson of the divine revelatory spark. So they look to a muse for energy inspiration. Does your business — should your innovators — have a muse?


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