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Recommend Innovation Is Everyone's Job - Ron Ashkenas - Harvard Business Review (Email)

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To what extent are you responsible for innovation in your company? The reality is that unless they're in research or product development, most people in organizations don't think of themselves as innovators. In fact, many managers discourage their people from inventing new ways of doing things — pushing them instead to follow procedures and stay within established guidelines. I was reminded of this distinction between "official innovators" and "everyone else" when I met with a group of high potential managers in a consumer products company. While everyone agreed that innovation should be accelerated in the firm, many felt powerless to act on it. "After all," they said, "new products need to come out of the labs."


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