Simplicity, among other things, is a conscious choice between inclusion and exclusion. Often the magic is in what you leave out. But this means that you need to be comfortable with saying no, to yourself and to others. This is not easy to do. In the two video clips below from 1997, Steve Jobs shares his ideas on simplicity and focus while speaking to the issue of killing OpenDoc (a software framework standard), a decision that was not popular for many people at the time. Jobs's explanations about his decision sheds more light on his thinking process and how his quest for absolute focus was paramount for creating a vision and strategy which were clear. The lessons contained in these clips are generalizable to business, management, and leadership