The word "disruptive" is bandied about when referring to surprising new entrants into an industry, new players with new technology, and sudden competition coming from unlikely sources. But once you have the as-is Business Model Canvas completed, there are two things you can do to mitigate the element of surprise when it comes to your business model being disrupted, in addition to keeping a constant vigil on the external social, economic and market forces out of your control that can potentially disrupt your business.