If you are a corporate innovation manager, no matter your level or official title, I have one question for you: Are you doing Idea Management? It’s not a trick question. If you are, you’re doing your job. If you aren’t, then I would say your job is in danger. Maybe not today in winter 2008 as I write this, you may be safe for a time, but someday someone will ask why an idea management system was not put in place. Your excuse will need to be a better answer than “they were unproven” or “it wasn’t cost effective.” My wish for you on that fateful day is a good severance package -- because both of those concerns are frightfully lame. Really you deserve the corporate equivalent of a tar and feathering because you’ve let down your organization. Sorry for being a bit harsh there.