Idea management is new to many and I am often asked ‘what is idea management anyway?’ So I thought I would give my shot at it. Some of my good friends run a very cool music magazine with about 20 very creative employees. So I was curious of how they go about capitalising on these bright people’s ideas. What my friend Martin told me was that, being a small team, anybody with a good idea just presents it to the CEO or one of the other managers. If they like it and it fits their strategy they go for it. If they need ideas for a special problem they run brainstorming sessions. This ad hoc process works great for them, and why shouldn’t it? Good ideas are usually recognised right away and decisions are made fast.