Every comedian has a process -- and at some point, they ditch it to follow their gut. Comedy, especially stand-up, is widely regarded as the most difficult gig in show business. Similarly, successful product innovation is so difficult, it could be regarded as the stand-up comedy of the business world. E.B. White once said that analyzing comedy is like dissecting a frog: Few people are interested and the frog dies of it. However, a sacrifice must be made to help more great ideas see the light of day, and studying how good comedians work can reveal insights into how innovation can benefit from the same advice.