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Recommend Delivering Your Innovative Ideas - Michael Schrage - Harvard Business Review (Email)

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The most valuable consulting lesson I ever received from a client came from being rewritten with neither my knowledge nor input. I'd been asked to run an innovation workshop for Procter & Gamble's R&D group because of a book I had written. While chatting with my managerial host, I noticed a neatly-typed three-page memo about my work attached to the invitation he'd sent to his Winton Hill colleagues. I asked if I could read it. My host had effectively "translated" my book's central insights into "P&G-ese." This went beyond edit or synthesis; he rewrote my words, phrases and recommendations in P&G research community language. While P&G-ese was recognizably a dialect of English, reading this translation was a bracing experience. Ah, so that's how they see it. While I disagreed with some parts, this was a fascinating glimpse into P&G's innovation aspirations.


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