Dan Ariely: Beware conflicts of interest | Video on TED.com

Tuesday, August 30, 2011 at 03:38PM
Ralph Kerle in behaviorial economic. psychology s, behaviours, organisational behavior

 

In this short talk, psychologist Dan Ariely tells two personal stories that explore scientific conflict of interest: How the pursuit of knowledge and insight can be affected, consciously or not, by shortsighted personal goals. When we're thinking about the big questions, he reminds us, let's be aware of our all-too-human brains.

Article originally appeared on The Creative Leadership Forum - Collaborate - Create - Commercialise & Transformational Change (http://thecreativeleadershipforum.com/).