"The simple truth is that it is quite possible to create a thriving business without a big idea" is a lively presentation from Change This. The author.  Trevor Ginn is an entrepreneur and blogger who lives in Bethnal Green, London, UK. His online nursery business, Hello Baby, is unashamedly unoriginal, though, at least in his opinion, well executed. He is also a consultant at Vendlab and you can follow his exploits at trevorginn.com and on twitter @trevorginn.