A Plan To Invent Marketing for Today - MIT

Tuesday, May 4, 2010 at 03:32PM
Ralph Kerle in Strategy, Strategy, marketing

Click here to read an excellent article from MIT Sloan School of Management written in 2008 proposing seven strategies that make marketing relevant and rigorous to-day. 

 

Article originally appeared on The Creative Leadership Forum - Collaborate - Create - Commercialise & Transformational Change (http://thecreativeleadershipforum.com/).