Creating Widespread Empathy

Wednesday, March 18, 2009 at 08:34PM
Grant Crossley in Communication, Customers, Empathy, Social Networking, Web 2.0, marketing

Dev Patnaik "This manifesto is dedicated to what ought be a mind-scorchingly obvious idea. An idea that every successful company ought to know and understand in their bones. An idea that the vast majority of companies nonetheless fail to get.

That idea? That empathy equals growth."

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Source: Change This

 

Article originally appeared on The Creative Leadership Forum - Collaborate - Create - Commercialise & Transformational Change (http://thecreativeleadershipforum.com/).