IdeaPort : strategic innovation, foresight, and futures thinking.
Sunday, February 15, 2009 at 12:40AM
Grant Crossley in Change, Cisco, Foresight, Future, Strategy, Thinking, economy, management

From the Dec/Jan 09 issue of Fast Company magazine comes a great article about Cisco. Several paragraphs of note including:

Get ready for the upturn. “What’s our vision for where this industry is going with or without us?” That, [CEO John Cambers] says, is a five-year horizon. “What is our differentiated strategy within that vision?” That’s a two- to four-year plan. “How are we going to execute in the next 12 to 18 months?”

Chambers is convinced that the role of the CEO has to morph. He recalls a lesson he learned working for An Wang of Wang Laboratories, whom he has often called one of the smartest people he’s ever known: “One person cannot anticipate a market transition. At Wang, we transitioned four times, but we missed the fifth, from mini computers to PC and software. If you don’t catch them [all], you leave your company behind.”

It is Ron Ricci’s (Cisco VP) job to translate Chambers’s ideas into action — as he puts it, “I’m John’s scaling machine” — and he was the chief architect with Chambers of the new quasi-socialist Cisco. They were inspired in part, Ricci says, by management guru Gary Hamel’s ideas about the need to democratize strategy and distribute leadership in order to stimulate innovation.

Article originally appeared on The Creative Leadership Forum - Collaborate - Create - Commercialise & Transformational Change (http://thecreativeleadershipforum.com/).
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