Market Rebels and Radical Innovation
Thursday, February 12, 2009 at 10:36PM
Ralph Kerle in Innovation, creative leadership, creativity, marketing

In this adaptation from Hayagreeva Rao’s book, Market Rebels, he explains the role of activists in making or breaking new markets, products, and services.
Article originally appeared on The Creative Leadership Forum - Collaborate - Create - Commercialise & Transformational Change (http://thecreativeleadershipforum.com/).
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